As we were rolling Bio-Oil out around the world,
we were receiving thousands and thousands of letters
from people using Bio-Oil,
not only for scars and stretch marks,
and they were explaining to us that this oil
had sorted out so many other problems on their skin,
and we were fascinated by this.
And we started digging deeper,
and that’s when we realised it all had to do with the power of oil.
Skin is made up of water and it needs oil to keep it in,
so the skin produces a natural oil on the surface
to hold in its moisture.
That is why when you use an oil
you support that natural layer and your skin works better.
A hundred years ago, all we used was oil.
And then we invented the cream and the lotion,
which is water mixed with oil, or oil diluted,
makes for more product, a fluffier product, a cheaper product,
but a less effective product,
because the potent part is the oil.
So what we started to look at
is taking away the inactive water
and only working with the oil.
I think what we don’t realise as people
is that we are constantly stripping this oil off our skin.
We can’t see it, but we are.
We do it when we wash, we do it when we sit in an air-conditioned office,
we do it when we are exposed to the elements.
And it’s only natural
to replace that oil that is lost with another oil.
It’s baffling how many products there are on the shelf.
I spend a lot of time travelling, and then I go visit the pharmacies,
and you walk in and there are 10 000 products on the shelf.
And I then observe people walking around, and I watch them
just lost in this sea of products.
We obsess about not putting another product on the shelf.
We had Bio-Oil Skincare Oil on the market for 30 years,
then only came our second product.
We’re definitely not in a rush.
It has to be a better product in that category.
If it’s not going to be a better product, we’re not launching it.
It’s as simple as that.
We have a personal interest in keeping it pure,
and that’s what drives the business
and everyone that works in the business.