Scars and stretch marks fall into the same category
because they are permanently damaged skin.
A scar is formed
when the skin tries to heal itself very quickly.
So when you cut yourself, or graze yourself, or you have surgery,
what happens is, the skin moves into survival mode.
And to survive, it’s got to repair the wound as quickly as possible.
So it overproduces collagen,
and that overproduction of collagen is what creates a scar.
You can avoid the stretch mark by applying product,
and allowing your skin to expand
when you're pregnant, adolescent, bodybuilders.
But if you have an existing stretch mark,
it forms a type of scar that is permanent in nature,
and our product is there to reduce the visibility
of the scar or the stretch mark on the skin.
You are never going to be able to take the scar or stretch mark away.
It is there. It’s about lessening the appearance
and making that scar or stretch mark look more like your normal skin
through a process of almost fading it.
We use an oil to treat scars and stretch marks
because it’s the best medium to use, because skin loves oil.
Skin accepts oil,
so when you apply an oil, the skin accepts it,
and all the beautiful ingredients inside your product
can get into the skin and do their job.
I think the interesting thing is at the beginning, people said:
“Love your product. Do you have it in a cream?”
No, it doesn’t work if it’s in a cream,
because a cream is primarily water,
and the skin repels water.
We've got to get in there to have any effect.