Making a natural product is not difficult at all,
you can take a few natural oils and stir them all together
and you have a natural product.
Making a natural product that performs
is very difficult.
And we knew that this product had to perform
as well as the original Bio-Oil Skincare Oil
and that was the difficult part.
For years, we'd been rolling Bio-Oil Skincare Oil
out around the world and it's the market leader
in the scar and stretch mark category.
But over this period of time that we've been doing this,
people's needs have changed, and people are more interested
in natural products than they've ever been.
Especially pregnant women, and often the entry point
into a scar and stretch mark product is during pregnancy.
Once we were finished with all the laboratory work,
we then submitted the product to the exact same
clinical trials as we performed on the original product.
So that we could really see if it performed to the same level
and it did, and that was the sort of "hallelujah" moment
when it was: ah, we've done it!
And this has given us a lot of strength to now go on and
do a lot more in the natural oils space.
I think in the past, consumers were buying natural products
because they wanted something natural and
they bought these natural products in the hope
that they would work.
They now no longer need to hope because
we have proved that it does work.
And that is a big breakthrough.