Dry skin is caused when too much moisture escapes from your skin.
Moisture is permanently moving up
from inside your skin towards the surface,
and then escaping.
On the outer layer of your skin, you’ve got an oily layer
that manages how much moisture escapes.
When too much is allowed to escape, you’ve got dry skin.
Dry skin is generally caused by climate,
natural and artificial climate.
So in a very dry area, if you’re outside,
the moisture is sucked through the skin and out through the oily layer
at a rate that is too quick.
And likewise, artificial climate would be heaters and air conditioners.
They create a dry climate “outside”
and suck the moisture out of your skin.
With too much moisture loss, the result is dry skin.
I suppose the question is:
why did we think we could do better at solving dry skin?
There’s a simple reason: dry skin is solved, at the moment,
with creams, lotions, and butters.
These products are made with water.
About 80% water.
Water gets repelled by the skin.
So when you put on a cream, you often get this cold sensation.
People think creams are cold,
but the cream is at the same temperature as everything in the room.
It’s just that the water in the cream evaporates on contact with your skin
because it’s being repelled, and creates a cooling sensation.
So all the water in the cream is inactive.
It’s not helping to solve your dry skin problem.
So we said: let’s get rid of the water.
And what do we replace it with?
Oil, obviously. Because oil locks in moisture.
Not only is it oil, it’s gelled oil.
And gelled oil does a way better job
of locking in moisture than just normal oil.